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Wednesday August 1, 2018 @ 12:00 pm - 1:00 pm
DataBytes is an NCDS-sponsored lunchtime webinar series that gives our members and the larger data community the chance to discuss the most pressing and interesting issues in data science. Webinars are generally held on the first Wednesday of every month, excluding January and July. All webinars are easily accessible from the NCDS homepage and from this page.
For this talk, Dr. Samira Shaikh will present on the effectiveness of social media platforms and their effectiveness in influencing change in the real world.
This project investigates the propagation of ideas in online social media platforms and their effectiveness in persuading groups of individuals to take action in the “real” world. Social media platforms provide millions of people with a means of expressing their views on a plethora of subjects important to their lives and this massive, grassroots communications phenomena has been shown to impact the offline world in measurable ways. Dr. Shaikh investigated the propagation of ideas in the online world and how they affect and persuade groups to take action in the physical world. The work relies on the study of language and exploits research practices in psycholinguistics and sociolinguistics to investigate human behavior in online platforms. The project delivers an integrated model of persuasion and group behavior in online communication associated with rapid and broad information diffusion and influence on digital media.
About the presenter:
Dr. Shaikh is an Assistant Professor in the Computer Science Department in the College of Computing and Informatics at the University of North Carolina – Charlotte (UNCC). She has a joint appointment with the Department of Psychology as an Assistant Professor in Cognitive Science. She is also affiliate faculty member of the Data Science Initiative at UNCC. In 2017, she was named Data Fellow by the National Consortium of Data Science. Her research interests are in the areas of Artificial Intelligence and Computational Sociolinguistics. She has over a decade of experience working on federally-funded projects including IARPA and DARPA. Her dissertation on persuasive chat agents was funded by the Army Research Laboratory.